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The Nicole

The Nicole was positioned as a boutique European hotel in flavor, and definitely more feminine then masculine per-se. At the time of construction, The Alvin Ailey Dance Company was building their new headquarters across the street – thus a dancer as a part of the logo. Developer: Gotham Organization. Marketing: Nancy Packes Inc.

Awards/citations: How Magazine’s A Perfect 10, featured in New York Magazine, The Summit Creative Awards – Silver.