Icon

This stunning glass sliver of a building at the edge of Hell’s Kitchen, was designed by Ismael Leyva and is noted in the New York Building Museum, thus the name – Icon. The minimalist branding was designed to appeal to fashion-forward hipsters migrating from more established or overly gentrified neighborhoods, and it continues to attract that audience. Developer/Owner: First Dominion Developments. Marketing: Town Marketing and Leasing.