Aire is a soaring, stunning glass tower on Amsterdam Avenue, and a block away from Lincoln Center and Julliard. When one looks at the tower from any angle and in any light, one only sees sky and clouds – thus the name. The logo combines a playful line drawing of the building’s massing, with a custom font inspired by some of the simpler, machine-age fonts from the Art Deco period. Developer: A & R Kalimian Realty. Marketing: Rose Associates.