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The 555W23 brand was inspired by the West Chelsea art scene, and in particular, a few of our most-famous American artists: Claes Oldenburg, Andy Warhol and Roy Lichtenstein. The building was originally designed as a rental, but then converted to a condominium. With the condominium the 555W23 platinum Collection was introduced for the higher end finishes offered for the top-of-the-house apartments. Developer: Douglaston Development. Marketing: Nancy Packes Inc. (rentals), Cantor Pecorella (condominiums).

Awards/citations: Featured in the Graphis Annual, and in The Best of American Advertising Quarterly.